Dear Betty

By Dear Betty | January 14, 2015

Dear Betty: The ALS Ice Bucket Challenge has raised over $100 MILLION to date for the ALS Association. Why didn’t we think of that?!? I know we...

By Dear Betty | November 20, 2014

Dear Betty: Is it already time for sending snowman-themed “happy holidays” greetings to my members and boxes of chocolates and cans of popcorn to...

By Dear Betty | September 19, 2014

Dear Betty: Fall always makes me think of back to school, school supplies, and learning new things. What do I need to add to my marketing backpack...

By Dear Betty | April 14, 2014

Many of the programs, products, and services you offer to members should also be offered to non-members for a fee, and when you’re also charging...

By Dear Betty | March 18, 2014

You know that old saying that the only two things in life that are certain are death and taxes? As any association professional knows, they left one...

By Dear Betty | January 31, 2014

Dear Betty: Our small-staff Association Management Company (AMC) recently acquired a new client. Which is great, but we have a problem. Their data is...

By Dear Betty | December 30, 2013

It’s overwhelming for everyone, but, I think, especially for small staff executives. Many of these lists seem neither relevant nor even possible...

By Dear Betty | December 18, 2013

The end of the year is approaching fast, and we’d like to take advantage of that to run some kind of holiday campaign. We know we’re getting a...

By Dear Betty | November 20, 2013

Dear Betty, We have a lot of non-members at our conference. I mean A LOT: 43% of our annual conference...

By Dear Betty | October 22, 2013

  We are a 109-year-old organization and, while our members are not quite THAT old, they are aging and, as a result, our membership growth has...

By Dear Betty | October 4, 2013

Dear Betty, I’m at my wit’s end! I can’t tell you how often my members tell me they don’t know the...