Komal Chauhan

By Komal Chauhan | September 30, 2021

In Salesforce Pardot - a very popular marketing automation tool among associations - personalization is an out-of-the-box feature. Pardot uses...

By Komal Chauhan | June 18, 2021

Many associations want to quantify how engaged their prospects or members are with the organization. While this is ideal, many associations do not...

By Komal Chauhan | December 17, 2020

Forms are very common features on association websites to collect information from visitors, regardless of if they are members or not. The...

By Komal Chauhan | November 5, 2020

In today's age of social media and digital transformation, email is often overlooked as a marketing tool to effectively use to reach members. Email...