Susan Baumbach

By Susan Baumbach | August 5, 2021

Automated Journeys are a key capability of marketing automation tools for associations. These journeys can be thought of as a detailed map showing...

By Susan Baumbach | June 3, 2021

Many association professionals are undoubtedly aware of the membership life cycle of Awareness, Recruitment, Engagement, Renewal, and Reinstatement....

By Susan Baumbach | September 10, 2020

A few months ago I discussed how to evaluate your current marketing tool to determine if it fits the association’s current and future needs. If the...

By Susan Baumbach | July 17, 2020

Managing email communication with your association’s members includes more than the marketing emails that are sent to advertise events or share...

By Susan Baumbach | June 4, 2020

Last month I celebrated my one-year anniversary at fusionSpan as a Digital Strategy Business Analyst, which resulted in a plethora of celebratory...

By Susan Baumbach | May 7, 2020

Sending the first email on your association’s new email marketing platform can be exciting and probably a bit nerve-wracking. Over the past few...

By Susan Baumbach | April 2, 2020

In many marketing systems that fusionSpan audits, there are a number of outdated lists, old email drafts, and unorganized email content. Some of this...

By Susan Baumbach | March 5, 2020

If anyone else were to enter your marketing platform, what would they find? Would they be shocked by the vast number of membership lists that are...

By Susan Baumbach | January 30, 2020

On February 4, 2020, Google Chrome is changing the security around the use of third-party cookies. First of all, what are third-party cookies? A...

By Susan Baumbach | December 3, 2019

The Problem: Boarding schools in North America have experienced a continuous, 15-year decline in their primary enrollment categories. To combat that...