How Nonprofits can engage Donors using Salesforce
When it comes to engaging donors, when implemented correctly, Salesforce offers a number of solutions for nonprofits that help maximize the impact of your campaigns:
1. Fundraising online
Track donations, funds, and campaigns in one system, build and measure cash flow streams, and understand where donations were allocated and what triggered them. Plus, build strong relationships with your supporters and report on their engagements with your organization, using reliable data to inform future fundraising decisions.
2. Personalize outreach and engagement
Turbocharge your nonprofit’s efforts by building multi-channel connections with your prospects and donors. Capture touch points across the donor journey, and track information about the donors that engage with your organization; then provide personalized outreach showcasing your understanding of your community on both an individual and at-scale basis.
3. Visualize engagement with analytics
Identify trends and patterns in your donor data, and understand who your donors are and how they engage with you, using analytics. Not only does this help your organization know where to focus its efforts, but analytics can be shared with donors to reiterate the impact and importance of their support and generosity.
4. Program and event management
Deliver programs and events that inspire your communities, managed and organized on a unified and fully integrated platform, curated by fusionSpan. Use custom software and automation to empower staff, understand the needs of your program participants, and provide the best service. Plan events based on donor locations, and use apps that make registration, ticketing, record updates, schedules, and follow-up surveys more efficient.
5. Grantmaking
Drive stronger outcomes for your funding programs, nurture strong stakeholder relationships, connect teams, and generate positive experiences for grantees. Using Salesforce Nonprofit Cloud, uncomplicate the grants process, create and publish funding opportunities, proposals, and awards, and manage budgets.
6. Operations
Connect external systems with the help of fusionSpan and get streamlined, trusted data. Create accounts for your donors, businesses, grantees, and volunteers using Nonprofit Cloud and build datasets that inform your nurturing and outreach processes, generate trusting relationships, and help you make informed decisions that raise more funds.
7. Stewardship
Standardize engagement with donors to maintain long term relationships. Using Salesforce paths and email templates, streamline internal processes and ensure consistent communication with donors. By syncing communications in one system, employees can observe activity history to understand what donors have received, and how they responded.
8. Use experience cloud to create donor communities
Allow donors and members to login and use self-service features, joining a community of similar people through message boards and forums. Within the self-service portal, publicize events, share relevant updates, and empower donors with their own data.